Once you have identified your top keywords, use them! Before I knew the power of keywords, my LinkedIn headline read: Founder and Senior Editor, The Essay Expert. Scan through the skills that auto populate there to see what keywords LinkedIn suggests for your profession. The items that come up in the drop-down menu in that section are keywords most searched for by recruiters.
LinkedIn has done a lot of work for you in the Skills section. Here’s what I got when I put in some assistant job descriptions:Ĭhoose the words that show up biggest and see if they fit well into your headline. Simply put the copy from a few job listings into /create and generate a word map that shows you what words come up most frequently.
Or, to save some time and energy, use (Java must be installed, and Safari and Internet Explorer work best). If you are writing with job search in mind, you can look at job advertisements for the target position and count keywords by hand that are showing up repeatedly. Do not – I repeat do NOT – copy someone else’s LinkedIn headline (or any part of their profile) verbatim! 4. What keywords are showing up in their headlines? You might want to “borrow” them. Do comparative researchĪnother great tactic is looking at the profiles of other people with backgrounds or positions similar to yours or your executive’s. You know your profession better than anyone, so simply brainstorming commonly used words in your field can reap the perfect keywords. Put the top keywords you identify into your headline. These keywords might include job titles, core competencies, geographical regions, technical skills, soft skills, languages and more. Who is searching for you or your executive on LinkedIn? Are they potential clients? Recruiters and hiring managers? Future business partners? Think about what and whom they would be looking for on LinkedIn and identify the phrases they would be searching for. Put yourself in the position of the people who are searching for you
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Not sure how to choose your top keywords? Here are my top 5 tips for building your LinkedIn SEO: 1. How to Identify Keywords for a KILLER LinkedIn Headline Otherwise, you won’t appear at the top of LinkedIn search results, and you certainly won’t capture your readers’ attention. To stand out in a LinkedIn headline, you must use both keywords and an attention-grabbing statement. LinkedIn headlines with brief titles, even “CEO at ABC Company,” don’t distinguish you or your executive from every other person with the same job description in a pool of half a billion LinkedIn users. With 120 characters to play with, you can do so much more! I frequently see job titles like “Executive Secretary at ABC Company.” In fact, using your current job title with nothing more will do very little to help you get found on LinkedIn. Many LinkedIn users have not considered either SEO or marketing strategies in their headlines, mistakenly believing that their LinkedIn headline must be the same as their current job title. How confident are you with the LinkedIn headline you have for yourself or that you’ve written for your executive? Have you crafted the headline with keywords and viewer engagement in mind?
Headlines give spark and color to a profile and can hint at personality, unique selling propositions and soft skills says Brenda Bernstein
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